Having decided in 1996 that a career in supermarket management was not for him (it was not a difficult decision!) Andrew journeyed to New Zealand where he did all sorts of crazy wine-related things. Having returned to the UK, he joined the marketing department of Oddbins, where he wrote reams of copy to go with Ralph Steadman’s illustrations, before moving on to California Direct and, finally, Orbital Wines as Marketing Manager.
He is a founding partner of The Wine Fusion, responsible for sales and marketing. He has also been a marketing consultant, latterly Creative Director, to Virgin Wines. Over the course of his career, Andrew has led the creation, production or launch of more wines than he can remember.
Outside of work, you’ll probably find Andrew in a theatre somewhere, at Borough Market, cooking the results of his trip to aforesaid market, or trying (and failing) to find his Fitbit.
Loves: The quirkiness, passion and individuality of so many who have made a career in wine.
Hates: Wines which have been made or designed with no thought about the people who are supposed to be enjoying them. It's a crying shame, and a real waste.