Bespoke: the Wine Fusion difference.
The Wine Fusion provides a complete, seamless wine creation and production service, from research and concept, through to delivery and full sales support.
Why we’re different:
No agency production agenda
We work with the people who are most appropriate for the job in hand. We enjoy long-standing relationships with many of these, of course, but our approach is not driven by a wine production agenda - only yours.
We have Associate Directors in each of focus countries. They are all local experts, switched on to the latest developments, each with an enviable “contact book” of growers, suppliers and other wine professionals, all of which are harnessed on our behalf.
Niche-driven; design focused
Wine quality is paramount, but a customer’s first encounter with a bottle is its appearance on the page or shelf. Which is why we are design-focused from the outset - the look and feel of a wine is not something that should ever be taken lightly.
Experience in action
We’ve been lucky enough to work in the trade for any years, in leading positions in buying, marketing, sales and account management. We've seen lots of changes, lots of trends come and go. Our experience, gained on both sides of the fence, is offered to every one of our clients, all for the price of a bottle of wine.
Our business model is profoundly sustainable. We work closely with responsible producers, many family owned, who share our passion for good, sustainable business. Plus, non-source bottling with our sister company Greencroft - a uniquely advanced world-class bottler that generates more power than it uses - brings considerable carbon footprint savings.
We make wine happen
Wine is one of life's great pleasures. We love the stuff - it's why we got into the wine trade in the first place!
But it's also a mine of unrealised potential - so much more than the label on the outside, or the contents within.
In the environments where it is served, poured or sold, wine has the ability to transcend simply being "that nice drink in the glass" and become something far more significant.
In short, a brand enhancer for the environment in which it is served, or for the company who is supplying it.
If a glass of wine brings a warm glow to a customer's face, and nothing more, that's fine enough. But what if the packaging does something to raise a smile, make them feel valued or clever, engage them in some way, think "ah - I get it!" or - even better - make them hop onto their phone and tell their friends about this cool new wine they've found? If we hit those triggers, we open up a whole world of intriguing possibilities.
That's what The Wine Fusion is all about. Fusing wine with a little something extra - the thought and attention to detail that makes all the difference - to enhance the overall wine experience. That's how we add value. And it's how we not only make wine - we make wine happen.